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Analysis: Was Paddy Power's Huddersfield sponsorship stunt worth it? | EGR Intel | B2B information for the global online gambling and gaming industry
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Paddy Power admit Huddersfield shirt was a hoax - and reveal actual kit with a twist - Mirror Online
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How Paddy Power and Ball Street Network's #SaveOurShirt Campaign Became a Talking Point in the Football World - [Talking Influence]
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